Posted on 8 September by Lynn Serafinn Marketer Lynn Serafinn shares practical tips on how to become a guest blogger on The Huffington Post, and turn it into an effective marketing tool for your blog.
A few disclaimers First, I am new to HuffPo.
I can only write about my personal experience and what I have gleaned from reading about the experiences of others, so your results may vary.
Second, inHuffPo changed its contributor platform. There are some important differences between the new platform and the legacy platform.
The new platform has some significant disadvantages. Third, there will be some people who will read this article and get pissed at me because they think I should not be telling people how to get on a site that does not pay. Instead, they will insist that I should put my efforts toward getting existing HuffPo writers paid.
But for those of us who are newbie writers, trying to build an audience and portfolio, HuffPo still has some cachet and usefulness. How do I get on the Huffington Post?
There are several ways to get on the new platform. I was surfing the web one day, trying to figure out how to get a wider audience for my writing when I stumbled across the HuffPo contributor platform during one of its open registration periods.
I was able to create an author page and start posting content. I am a Huffington Post contributor! From what I hear, these open registration Writing for huffington post are rare.
Before she left HuffPo, Arianna had grand plans to increase the number of HuffPo contributors fromto— effectively turning HuffPo into Tumblr! Hence, the new, more open platform. You, too, may win the HuffPo lottery. I guess it goes without saying that this did not happen to me. They were then contacted by the HuffPo editor who set them up with a contributor account.
Huffington Post has a pitch form that allows you to allegedly send blog ideas to the editors. Before I got on to the platform I used this form several times. Never heard a thing back. I mean identify an editor who works on a section your writing would fit, and make contact.
Be polite, but be persistent. Back in the halcyon days when Arianna was editor in chief, there were countless stories of people emailing a story directly to her which she would pass on to her minions so that a blogging account could be set up for the author. Based on the little I know about her, I think not.
But there is a mastheadand a little Googling will probably get you to a name and email address. Also without the S.
But with the I. Again, there is no guarantee that this will work. I tried it with several different editors a number of times before I won the platform lottery. I never received a response. I like to think that was because they were too busy, but they probably just thought my writing was crap.
Join FB writing groups. More on that later. Still waiting on the results of that effort, but I did get a story for another day about how my well-intentioned attempt to help some other writers proved the adage that every good deed will be pissed on by someone.
This is the area where the advantage of the legacy platform is most readily apparent. Upon approval, the article would appear like magic on the selected vertical. After that first article, you were free to write about any topic you liked and submit it to the vertical of your choice.
The article would go through an approval process, but barring a surprise disapproval, the article would appear on the vertical you chose. Bottom line is that if you were already on the platform and submitted an article, it would almost certainly appear on the web page for the vertical of your choice.
If the article was not approved, it would not appear anywhere on the Huffington Post website.
What they write will most likely appear on a HuffPo vertical of their choosing.Will writing for The Huffington Post help create new, meaningful, long-term relationships between you and your reading audience? Relationships, not statistics, are the key to any successful business. Arianna Huffington is a perfect example.
A few small packing tweaks and you can wave goodbye to checking bags.
Overall Style and Tone. Articles on The Huffington Post are generally written using an informal writing style. This means writing in a conversational fashion rather than the more formal style you probably learned at school.
Writing news and opinion. Tap here to turn on desktop notifications to get the news sent straight to you. Susan has interviewed dozens of editors from publications like The New York Times, Huffington Post, Brain, Child, Chicken Soup For The Soul, The Washington Post, and speaks at many respected writing and blogging conferences.
Will writing for The Huffington Post help create new, meaningful, long-term relationships between you and your reading audience? Relationships, not statistics, are the key to any successful business.
Arianna Huffington is a perfect example.