This is one of my model IELTS essays lessons where you can read the essay get a full lesson on how to write the essay Read the IELTS advertising essay Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements?
By Hilary Davis Last year there was a revolt against Facebook. Lots of people were weighing the pros and cons of becoming a Facebook dropout, including librarians.
Some were simply frustrated that Facebook offered no consistent and clear assurances on how their information and online habits would be used. A lot of people left Facebook, including myself.
Backing up a bit Most librarians first joined Facebook when it was limited to universities and colleges. For many academic librarians, it was the latest cool thing to experiment with to enhance engagement with students. Many librarians on Facebook published profile updates and expressed their interests as they related to their jobs and educational backgrounds.
On most accounts, Facebook has been considered a low cost, minimal effort venue for engaging with current and potential library users. In fact, many blog posts, white papers, and conference proceedings but surprisingly few articles, e.
Much has changed in just a few years as Facebook opened beyond academia. Millions of business websites are connected via Facebook e. Facebook is packing on more and more corporate investors and making itself more attractive and lucrative for businesses.
It should be noted that many libraries are creating or updating their presence on Facebook, and that the concerns around a business or organization presence may not be as alarming as they are for individual Facebook accounts.
Benefits of being a Facebook Dropout For many, the decision to drop out of Facebook suggested that they might gain some control over their online identities and reinstitute the distinction between their personal and professional spheres.
The Open Graph API enables an owner of a website to paste in a bit of code into their site that will help the site align better with your personal preferences and habits that you have made publicly available via Facebook.
Some users view the instant personalization experience as a time saver and a convenience, while others find it to be too close for comfort. The trouble with Facebook is that users expect to have more control over their information and online habits — because you must log in to participate in the social network, you expect the information to be somehow under your control.
This may be one of the most compelling arguments for not having a Facebook account. Even so, most librarians do realize that information about them and their consumption patterns of information, merchandise and services is valuable to a lot of online organizations e.
The issue that has irritated a lot of privacy-conscious librarians is that Facebook seems to be a little less clear about customer privacy. Drawbacks of being a Facebook dropout in Light of the Evolution of Facebook At the most fundamental level, the duty of librarians is to remove the barriers to information for the members of the community to which we belong.
We are also responsible for staying aware of the trends and issues impacting these various user communities — what they are studying, where they are seeking information, how they are sharing information, and what barriers they encounter as they go about their scholarship.
Alongside the casual, social interactions, Facebook is one of those places where this collection of scholarly activity is happening. He was able to answer patron questions including which software was available on library computers, how to renew items online, recent building changes, and information about library study spaces.
In another case, he helped a grad student access the NCSU Libraries online subscriptions from off-campus. While these transactions solve relatively simple problems, the ability to provide good customer service via Facebook has helped to underpin the support that the NCSU Libraries aims to provide to our community.
Reaching out to users where-ever they may be who may otherwise go away frustrated sends a strong message to our users and to our stakeholders that the NCSU Libraries is clued into their needs and expectations.
Facebook is working hard to make it an even more profitable and worthwhile place for businesses and organizations to be as well. With their social plugins and business integration features e. But many publishers have shown that a strong presence on Facebook, Twitter or LinkedIn can actually drive more traffic while increasing engagement.
I will be connected to updates about the D. Hill Library and other people will know how I feel as well. The tide may be turning to include Facebook for those kinds of discussions and debates.May (This essay was originally published in Hackers & Painters.) If you wanted to get rich, how would you do it?
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