Pizza hut case study customer loyalty program

Pakistan[ edit ] Fast food In Pakistan varies. In addition to the international chains, in local cuisine people in Pakistan like to have biryanibun kebabsNiharikebab rolls etc.

Pizza hut case study customer loyalty program

Today, the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition.

The philosophy for growth is simple: Take care of the customer, and the customer will take care of you. Pizza hut focused on providing good customer service in order to create customer loyalty. In return, the customer will return and more importantly, the customer will become an advocate.

Customer feedback programs were put into place in order to measure the customer experience and also to uncover opportunities. The restaurant managers are paid bonuses based on the result from their respective customers. The problem was that the company noticed that managers of underperforming locations where receiving bonuses while managers of extremely profitable locations were not.

Recommendations have been made in order to fine tune the bonus plan so that manager incentives will be balance between profits and customer service. Pizza Hut is a pioneer and continues innovation with its service initiatives and product lineup.

As long as the company keeps focusing on its customers, then the company will still be a leader for generations to come.Aditya Aima, Vice President – Head Marketing & Business Strategy, Astro AWANI Network Sdn.

Pizza hut case study customer loyalty program

Bhd. Pizza Hut. The main objective for Pizza Hut AmRest (the largest restaurant operator in Europe) was to build a True Loyalty of Millennials in a highly competitive environment by creating a . Pizza Hut Case Study; Pizza Hut Case Study. Words Aug 27th, 11 Pages. Pizza hut focused on providing good customer service in order to create customer loyalty.

Pizza hut case study customer loyalty program

In return, the customer will return and more importantly, the customer will become an advocate. Customer Loyalty Program Pizza Hut has always valued customer service. Pizza hut focused on providing good customer service in order to create customer loyalty.

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In return, the customer will return and more importantly, the customer will become an advocate. Customer feedback programs were put into place in order to measure the customer /5(1).

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