As a result, package manufacturers have taken note.
View All Testimonials "MFIC helped to bring to life validated product concepts utilising the Monash kitchen to create a range of new products to rapidly test amongst target consumers in Consumer Product Labs. MFIC's Industrial Design team developed the accompanying structural pack designs to understand appeal, usability and shelf stand out.
The Product Labs explored the concept, product sensory elements and packaging. Working with MFIC, allowed us to rapidly validate the right offer and helped to accelerate our launch for chilled meals.
The challenge was to identify current usage behavior and the reaction to the prototype as well as advantages and disadvantages compared with current products. Using a consumer led approach, the MFIC helped Edlyn Foods gain a greater insight into Innovation in wine packaging potential opportunities for the prototype, in addition to step-by-step design led guidelines that will need to be implemented to improve the prototype.
The concept was created by MFIC designers and consumer tested to lead the future iterations based on real consumer feedback. The main outcome was a design that could be taken by a supplier and manufactured. They provided a vast Innovation in wine packaging of stimulating and thought provoking designs, which were distilled down into a single concept that encapsulates the brand identity whilst capturing desired form direction.
Their team provided an integral service to our business as it allowed us to quickly test internally the prospect of new designs and gain useful insight into consumer thought surrounding the design.
We were very satisfied by the conduct and speed at which MFIC undertook our project and would gladly recommend their services for front-end design development. The project was undertaken to understand the appeal and acceptability of the concept.
The project helped validate the concepts, identify positioning benefits that most appeal and assisted us in defining the most suitable target audience for each concept. Our vision is to be the industry-leading packaging company and in order to stay ahead of the competition and partner our customers, investment in ideation forums is paramount.
We have committed to an aggressive future growth strategy, with a key pillar being NPD. The team at the Monash Innovation Centre certainly delivered above and beyond on our brief.
I want to personally thank you all for all the effort, energy, passion and the momentum in preparing and running the first Orora beverage ideation forum.
From the content to executing the workshops, the sense of humour and the team energy is far more than we ever asked for. The feedback from the team has been very complimentary and the outputs will be placed straight into our strategic planning framework.
A massive thank you to all. Finally, the outputs by placing attendees in collaborative circles to collate a checklist for success and interact and learn from each other was masterfully devised and moderated by the FIC team. All in all, the day was a complete success and we are looking to make this an annual event so that we stay abreast of all of the latest thinking.
We are looking to stay true to our newly assigned Intrapreneur behaviours and all learned a lot from the key note presentations. Everything from the venue, amazing food, content, technology, pace, speakers, you name it, it was all good. Everyone came away very enthusiastic and ready to share with the rest of our business.
The MFIC facilitation was spot on and the day flowed beautifully. Thank you once again for guiding us through and building the agenda and leading in the execution of a really worthwhile offsite day for our team.
The innovation tools the MFIC took us through were practical, inclusive and engaging and the commercial outcomes immediately applicable. The team at the Monash Food Innovation Centre certainly put us back on track and added a suite of future innovation possibilities as well.
The feedback from the Coles team that attended the sessions has also been very complimentary and the outputs will be placed straight into development. The team will also be able to use these tools to come up with, and sense check any ideas they have from now on.
A huge thanks to everyone involved. I feel like this project is back on track! Lori Phillips Inthe Food Innovation Centre was chosen by SunRice to take our entire marketing, sales and technical team through some learning tools for innovation that would empower our people to push good ideas forward at a time when the NPD pantry was quite sparse!
Following that well received Intrapreneurship training we returned to the MFIC this March with a brief to help us ideate around some business critical areas and to choose the best ideas for potential commercial launch in the future.
The outputs were everything we had hoped for and there is a belief and an energy around bringing them to shelves soon. The expertise of the facilitators really inspired us. I was really excited to be given the budget to train our commercial team, wine growers and cellar door operators at the FIC at Monash recently.
We coupled methods for proven innovation with a challenge to plan product launches for the future and the outputs and the process we were taken through was beyond expectations.
The environment for this future facing business challenge at Monash Clayton was inspiring. We are now looking to make this an annual event.Before there is a solution, there is a challenge.
As sophisticated as our accumulation, case packing and robotic systems are, what’s more inspiring are the men and women of Hartness who listen to each customer’s need, then ask, create, test and refine every component that bears our name.
Start Your Innovation Consult. To discuss your packaging project with JohnsByrne, please fill out the contact form below. A representative will be in touch with you shortly. In-Store Innovation. Green Bay Packaging’s In-Store Innovation Division is one of the nation’s largest turn-key manufacturers of graphic packaging, temporary, semi-permanent and permanent point of purchase displays.
The following report will highlight the history of wine closure packaging, five closure packaging possibilities used in the wine industry, their problems and benefits, and conclude with some insight what the future of wine packaging may entail.
The World’s First Flat Wine Bottle Won an Award for Packaging Innovation the Dow Chemical Company announced the winners of the 30th Awards for Packaging Innovation—billed as “the.
Smart Partners. Smarter Solutions. At Green Bay Packaging, we are dedicated to the continuous improvement of our products and services. Through employee participation in our process and in partnership with our customers and suppliers we will accomplish our mission.