Honda pestel analysis

It is a Japanese automotive company, headquarter is in Toyota, Aichi, Japan. It is the first company that manufactured 10 million cars per year from In that year, Toyota announced it had manufactured its millionth car. Toyota exactly did it.

Honda pestel analysis

Increasing government regulations Many governments around the world are committed to reducing the greenhouse gas emissions and are encouraging fuel efficiency initiatives. Honda may take advantage of this by introducing more car models running only Hydrogen fuel cells and bypassing all the government Honda pestel analysis associated with the greenhouse gas emissions.

Interest rates in the U. In such economic conditions, Honda has an opportunity to capture higher market share and increase sales in the U.

Timing and frequency of new model releases The market share of the automotive companies is significantly impacted by the timing and frequency of new model releases. Historically, new models have tended to have major upgrades every 4 or 5 years with only minor modifications in between.

However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release upgraded models more frequently. Honda is well-positioned to be able to do this. Low fuel prices are increasing the demand for pickup trucks and SUVs Currently, fuel prices are the lowest in a decade.

Such situation has encouraged consumers to buy big fuel-inefficient vehicles such as SUVs and pickup trucks. Increased competition Honda is faced with an ever increased competition from the traditional automotive companies, the new players and saturation of its main markets.

The company faces many new entrants in India and China, which offer similar quality motorcycles and scooters for lower price than Honda. New companies, such as Tesla and even Google, which tries to build self-driving cars are also threatening the traditional automotive industry.

The competition is further fueled by the fact that the global automotive production capacity far exceeds the demand. Inthere was an estimated global excess production capacity of 31 million units. The company cannot control the currency exchange rates, therefore it is at risk, if Japanese Yen exchange rates would start to rise.

The company itself identifies this as a key threat that will negatively affect the company over the next few years. These countries, including others, are often subject to natural disasters that disrupt manufacturing processes and result in lower production volumes and profits.

Sources Honda World Honda Financial Report Why Choose a Honda Engine? World's Largest Engine Manufacturer. Best Global Brands Ford SWOT analysis Exploring Thailand - PEST Analysis.

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Honda pestel analysis

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Automotive Industry Analysis - GM, DaimlerChrysler, Toyota, Ford, Honda Overview of Automotive Industry Analysis The development of the automobile came .

Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles.


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